The Fourth Food and Beverage Innovation Forum 2017 (FBIF2017) was opened in Shanghai as scheduled. The forum took “Global Force will lead the future trend” as the core theme, more than 1,000 specialists in food industry attended the forum. Liu Yang and Bai Sheng from our company attended the forum.

      CEOs of food industry conducted wonderful dialogues, analyzed such important issues as how food industry could continuously grow in the condition of difficult global economy. All the CEOs jointly agreed that all businessmen shall take the quality as the priority regardless of generation(s); In order to meet the needs of 00s consumers, companies from all countries shall continue to work hard.

      Wherein, President of Yili Group proposed its innovative “3*3” method, including 3 major issues: 1. If the products can meet consumers’ needs; 2. If the products can follow the consumption trend; 3. If the products have an extended space. It could not realize the innovative practice and innovative cognition without consumers’ answers.

      The forum also set up its sub-forums such as R & D and innovation, marketing innovation and packaging innovation.

     Our company contacted with many excellent peers of food industry via this forum, witnessed the most successful business case and the ideas with most innovative value worldwide, which inspired our pioneering and innovative inspiration towards trade and marketing domains, and enhanced our thinking vision. Most importantly, we contacted more sugar-related enterprises, traders and the specialists of investment and R & D domains via the platform, which pioneering our sales channels and enhancing our presence within the industry.

     Just as the Host SimbaEvents said: Hoping that FBIF can be a platform for specialists of food industry to conduct interactive communication, and the globalized innovative thinking will influence more participants in globalized food & beverage industry!